Retail Management 13/e

PART 1 An Overview of Strategic Retail Management
1 An Introduction to Retailing
2 Building and Sustaining Relationships in Retailing
3 Strategic Planning in Retailing 

PART 2 Situation Analysis
4 Retail Institutions by Ownership
5 Retail Institutions by Store-Based Strategy Mix
6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing  

PART 3 Targeting Customers and Gathering Information
7 Identifying and Understanding Consumers
8 Information Gathering and Processing in Retailing  

PART4 Choosing a Store Location
9 Trading-Area Analysis
10 Site Selection  

PART 5 Managing a Retail Business
11 Retail Organization and Human Resource Management
12 Operations Management : Financial Dimensions
13 Operations Management : Operational Dimensions  

PART 6 Merchandise Management and Pricing
14 Developing Merchandise Plans
15 Implementing Merchandise Plans
16 Financial Merchandise Management
17 Pricing in Retailing  

PART 7 Communicating with the Customer
18 Establishing and Maintaining a Retail Image
19 Promotional Strategy  

PART 8 Putting It All Together
20 Integrating an Controlling the Retail Strategy