Strategic Management 16/e
A Competitive Advantage Approach, Concepts and Cases

책 소개
목차
1 Stategic Management Essentials
2 Outside-USA Strategic Planning
3 Etic, Social Responsibility, and Sustainability
4 Types of Strategies
5 Vision and Mission Analysis
6 The Internal Audit
7 The External Audit
8 Strategy Generation and Selection
9 Strategy Implementation
10 Strategy Excution
11 Strategy Monitoring