GY교문사

Strategic Management 16/e

A Competitive Advantage Approach, Concepts and Cases

Strategic Management 16/e
저자
Fred R David, Forest R. David
출간
2016-10-03
ISBN
9781292148496
형태
국배판변형 · 4도 · 무선철 · 680쪽
가격
48,000 원

책 소개


목차

1 Stategic Management Essentials
2 Outside-USA Strategic Planning
3 Etic, Social Responsibility, and Sustainability
4 Types of Strategies
5 Vision and Mission Analysis
6 The Internal Audit
7 The External Audit
8 Strategy Generation and Selection
9 Strategy Implementation
10 Strategy Excution
11 Strategy Monitoring

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