GY교문사

Business Essentials 12/e

Business Essentials 12/e
저자
Ronald J Ebert, Ricky W Griffin
출간
2019-06-24
ISBN
9781292268996
형태
국배판변형 · 4도 · 무선철 · 702쪽
가격
45,000 원

책 소개


목차

1 The Global Business Environment
2 Understanding Business Ethics and Social Responsibility
3 Entrepreneurship, New Ventures, and Business Ownership
4 Understanding the Global Context of Business  

 

Part 2. Managing the Business
5 Managing the Business
6 Organizing the Business
7 Operations Management and Quality  

 

Part 3. People in Organizations
8 Employee Behavior and Motivation
9 Leadership and Decision Making
10 Human Resource Management and Labor Relations  

 

Part 4. Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11 Marketing Processes and Consumer Behavior
12 Developing and Pricing Products
13 Distributing and Promoting Products  

 

Part 5. Managing Information for Better Business Decisions
14 Information Technology (IT) for Business
15 The Role of Accountants and Accounting Information  

 

Part 6. The Financial System and Issues in Financial Management
16 Understanding Money and the Role of Banking
17 Managing Business Finances  

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